Motorola year-over-year sales double

Ever since Google acquired it, Motorola has been gaining success upon success. While the beginning was a bit shaky, now Motorola is really starting to bring it in, and the recent report only emphasizes it.

According to ABI Research, a market research firm, Motorola has sold 8.6 million smartphones in the second quarter of 2014. Considering it has sold 6.5 in Q1 2014, that's an immense improvement, and even more so if you consider Q2 2013 featured less than half the sales, that's an improvement of over 100% year-over-year.

We would guess this was mainly helped by the booming succes of the Moto G and E in emerging markets. Another thing we Motorola is doing, which might help users stay loyal, is keeping all devices including the Moto E up-to-date, which is something some OEMs tend to forget.

While that is a very impressive improvement, and is definitely showing a good trend for Motorola, you need to consider two things: First of all, 8.6 million isn't that much, considering the Galaxy S5 by itself sold 11 million in its first month. Secondly, this sales are mostly from the Moto G and Moto E. While any sale is good, the profit margin from the Moto E and G is significantly lower than from other mobiles, so Motorola's profits might not jump a similar 100%.

Nonetheless, that shows a very good trend, and selling many devices will certainly help building Motorola's brand name. All that's left is to see whether or not this will continue once Lenovo acquire it. However, considering the Nexus 6 will be produced by Moto, we can expect this trend to continue in the near future.

Source: PCWorld