Tuesday, August 12, 2014

OnePlus "Ladies First" invite contest strikes controversy

Even though most of us aren't even able to get are hands on the actual device, some people claim there is an actual phone named the OnePlus One. In order to purchase the device, you currently need an invite. So far, OnePlus made all kinds of contests and tasks in order to be rewarded an invite, which will let you purchase the phone. Now, with a new contest, OnePlus is letting an additional 150 people to buy this phone. 150 women if to be exact.

The idea is pretty nice actually. OnePlus is trying to do a "Ladies First" concept, which if done the right way could generate some good press, and in addition it is recognizing that also women are part of the tech community. However, the execution is far from optimistic.

Basically, OnePlus is setting a few simple rules for the contest:
1) Only women are allowed to participate in the contest
2) You need to take a picture of your face/hand/etc., with the OnePlus logo on it
3) The users will rate each picture, and the top 150 win an invite

While the first two rules are ok, the third one might strike some controversy, claiming this to be a hot-or-not contest, and basically being sexist, an act which is always bound to attract negative feedback. 

So far, it seems the users are not cooperating with OnePlus's contest. Many comments are posting barely legit random pictures from around the internet, and even those who cooperate with the rules do not do this exactly as OnePlus might have hoped. Here's an example (the user who uploaded the picture said she still wants her invite):



What do you think of the contest? We would say OnePlus would be lucky if it even gets 150 legit entries. Without even talking about the actual contest, which we are against and don't think this is the example OnePlus wants to give to the public, the actual idea of having to earn an invite to just purchase a phone is wrong. A company should be wanting us to buy her phone, not the other way around.

Comment your opinion below!

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