Microsoft encourages OEMs to use Bing, shares profits

Under Google's current undisputed monopoly over the search engine world, Bing is trying to come out of its underdog position and be a major player in the field. Currently, Google hold 67% market share, with Bing left with a mere 18%. This is definitely something Microsoft wants to change before the consumers are even more accustomed to Google then they are today (and they pretty much are), so while Microsoft hopped on the bandwagon a tidy late, now it's doing efforts to catch up.

One of MS's tactics is not very different than Google, and it shares profits with OEMs in order to encourage them to use Bing search. The existence of such a tactic has been discovered thanks to Windows Phone Dev Center, in a post you can see below, reminding manufacturers to place codes to earn profits.

We have seen WP starting to gain some market share in the mid- to low-range market, thanks to its rather-aggressive pricing tactic, something which WP has to do in order to get people to try it.

Now, OEMs wouldn't leave themselves such small profit margins, would they. So, to sweeten the peel and inspire budget pricing, it seems Microsoft is sharing the profits in makes from Bing searches with the manufacturers which implement the search engine in their phones, something mostly WP does.

Personally, I would rather have more competition, so while I might favor one OS or another, I would always like for there to be competition, and a player with over 66% market share is a little un-sportive, so the better Bing gets, the more competition, the better output we will all see and enjoy. 

Tell us what you think below!  

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